Bringing heart, soul and
holistic sustainability
back to the followers

Mindfulness lessons / Yasuragi lovers

About Yasuragi

Yasuragi, part of Nordic Hotels & Resorts, is a Japanese bath hotel located in the scenic Stockholm archipelago. It decided to completely redevelop the planning and production of content development for its own digital channels. Yasuragi’s overall goal was to continue to inspire future guests and corporate clients in getting the most out of their stay, while also creating a best practice pre-booking interaction and booking process. With the help of a new editorial communication strategy and content calendar, a new content toolbox emerged that would simplify the content production process for all involved, both in terms of what to produce and how to continuously produce relevant content.

Content + Partner’s involvement
We developed an editorial communication platform to reinvigorate the key areas of communication. Through the editorial communication platform, we then developed an editorial concept called “Yasuragi Effekten”. This would allow Yasuragi to both inspire and share its knowledge via employee, ambassador and client stories. Sometimes this also occurred through external thought leaders who shared its beliefs and knowledge about sustainable living for body and mind. The concept allowed guests to look behind the scenes of Yasuragi, portraying a more transparent side to increase credibility, stronger loyalty and return visits. We started with monthly in-bound marketing activities, including a monthly digital editorial newsletter building on knowledge, inspiration and relevant needs of information for both B2C and B2B customer audiences. This content was used and reworked for other communication channels whenever Yasuragi communicated health and mindfulness, e.g. in social media posts and film production.
Activities
Persona development, content strategy, editorial direction, editorial concept, graphic design, art direction, editorial writing and production, interviews, imagery and photography.

Bringing heart, soul and holistic sustainability back to the followers

Mindfulness lessons / Yasuragi lovers

About Yasuragi

Yasuragi, part of Nordic Hotels & Resorts, is a Japanese bath hotel located in the scenic Stockholm archipelago. It decided to completely redevelop the planning and production of content development for its own digital channels. Yasuragi’s overall goal was to continue to inspire future guests and corporate clients in getting the most out of their stay, while also creating a best practice pre-booking interaction and booking process. With the help of a new editorial communication strategy and content calendar, a new content toolbox emerged that would simplify the content production process for all involved, both in terms of what to produce and how to continuously produce relevant content.

Content + Partner’s involvement

We developed an editorial communication platform to reinvigorate the key areas of communication. Through the editorial communication platform, we then developed an editorial concept called “Yasuragi Effekten”. This would allow Yasuragi to both inspire and share its knowledge via employee, ambassador and client stories. Sometimes this also occurred through external thought leaders who shared its beliefs and knowledge about sustainable living for body and mind. The concept allowed guests to look behind the scenes of Yasuragi, portraying a more transparent side to increase credibility, stronger loyalty and return visits.

We started with monthly in-bound marketing activities, including a monthly digital editorial newsletter building on knowledge, inspiration and relevant needs of information for both B2C and B2B customer audiences. This content was used and reworked for other communication channels whenever Yasuragi communicated health and mindfulness, e.g. in social media posts and film production.

Activities

Persona development, content strategy, editorial direction, editorial concept, graphic design, art direction, editorial writing and production, interviews, imagery and photography.

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7, 114 53, Stockholm Sweden

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7    114 53    Stockholm    Sweden