Exploring new trails and reawakening old territories

Promoting wanderlust / Club members
About the client

With a new tone of voice, SJ Prio wanted to garner attention and create excitement about five specific Swedish destinations stretching from the very north to the very south of the country.

Content + Partner’s involvement

The idea was to create fantastic travel experiences for day trips and weekend breaks. The intended target audience was SJ Prio’s top bonus points users. This meant targeting members who would use points to book extraordinary weekends away featuring stays at wonderful hotels, exciting food and memorable experiences. The editorial concept was distributed as a digital newsletter to SJ Prio’s most important customers.

Activities

Content strategy, editorial concept, editorial writing, image and editorial direction.

Exploring new trails and reawakening old territories

Promoting wanderlust / Club members
About the client

With a new tone of voice, SJ Prio wanted to garner attention and create excitement about five specific Swedish destinations stretching from the very north to the very south of the country.

Content + Partner’s involvement

The idea was to create fantastic travel experiences for day trips and weekend breaks. The intended target audience was SJ Prio’s top bonus points users. This meant targeting members who would use points to book extraordinary weekends away featuring stays at wonderful hotels, exciting food and memorable experiences. The editorial concept was distributed as a digital newsletter to SJ Prio’s most important customers.

Activities

Content strategy, editorial concept, editorial writing, image and editorial direction.

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7, 114 53, Stockholm Sweden

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7    114 53    Stockholm    Sweden