Transforming tech into soul and conscience

Orexplore / Creating thought leadership / Geologists and CEOs

About Orexplore

Orexplore is a Swedish-Australian mine-tech company that has developed a ground-breaking patented X-ray technology to scan drill cores. Thanks to their digital innovation, Orexplore is able to supply global clients in the mining industry with more mineral data than anyone else when scanning core samples from bedrock.

Content + Partner’s involvement

In order to reach the right decision-makers, investors and influencers of the mining industry, Content + Partner was tasked to develop a new editorial communication framework, consisting of a storytelling platform and an editorial concept that would clarify Orexplore’s unique cutting-edge technology in all types of communication, both in bought media channels as well as its own digital channels. The strategy was largely built on simplifying the written tone-of-voice and language for all types of content. We put great emphasis on utilising key focus areas of communication, where learnings to inspire, educate and add customer value would make the brand and business come alive to all primary target audiences. The strategy that was based on the key target audiences’ challenges and needs concerning information throughout their own decision-making processes.

This resulted in a new brand platform, culture and employer beliefs. The content communication strategy and content production engine enabled a clearer content structure for ongoing content planning, production and distribution. In addition, we worked together to create a strong editorial voice touching on both sustainability and own thought leadership in many other important subject areas.

Activities

Brand platform, brand story, editorial blog and social media concept, content strategy, weekly content calendar, film concepts, blog articles, native advertising, web copy and editorial/creative direction.

Transforming tech into soul and conscience

Orexplore / Creating thought leadership / Geologists and CEOs

 

About Orexplore

Orexplore is a Swedish-Australian mine-tech company that has developed a ground-breaking patented X-ray technology to scan drill cores. Thanks to their digital innovation, Orexplore is able to supply global clients in the mining industry with more mineral data than anyone else when scanning core samples from bedrock.

Content + Partner’s involvement

In order to reach the right decision-makers, investors and influencers of the mining industry, Content + Partner was tasked to develop a new editorial communication framework, consisting of a storytelling platform and an editorial concept that would clarify Orexplore’s unique cutting-edge technology in all types of communication, both in bought media channels as well as its own digital channels. The strategy was largely built on simplifying the written tone-of-voice and language for all types of content. We put great emphasis on utilising key focus areas of communication, where learnings to inspire, educate and add customer value would make the brand and business come alive to all primary target audiences. The strategy that was based on the key target audiences’ challenges and needs concerning information throughout their own decision-making processes.

This resulted in a new brand platform, culture and employer beliefs. The content communication strategy and content production engine enabled a clearer content structure for ongoing content planning, production and distribution. In addition, we worked together to create a strong editorial voice touching on both sustainability and own thought leadership in many other important subject areas.

Activities

Brand platform, brand story, editorial blog and social media concept, content strategy, weekly content calendar, film concepts, blog articles, native advertising, web copy and editorial/creative direction.

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7, 114 53, Stockholm Sweden

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7    114 53    Stockholm    Sweden