Creating an extraordinary  hotel feeling

Nordic Choice Hotels / Loyalty boost / High ranked Club Members
About Nordic Choice Hotels

Nordic Choice Club is one of the largest loyalty programs in Scandinavia. In order to create an even stronger desire and commitment among their members to spend earned bonus points, Content + Partner was commissioned to create a new editorial concept.

Content + Partners involvement

Content + Partner created a brand new editorial magazine concept called Nights. The concept Nights first emerged as a multilingual postal magazine, where we put a large emphasis on telling numerous own fantastic stories through their members of staff, hotels, restaurants and build a up knowledge hub of inspiration and fact. Subsequently, much of the editorial content was then utilized for Nordic Choice Hotel’s own digital and paid media channels, i.e. blog posts, newsletters, films and occasionally script-writing for their events.

In Nordic Choice Hotel’s own surveys, the experience of Nights’es editorial concept and its content was ranked as highly as owner Petter A. Stordalen’s most successful hotel in Scandinavia.

Activities

Creation of a Scandinavian editorial magazine concept, film concept and creation, editorial direction and production, interviews and portraits, imagery, photography, art and creative direction, script work, media bank structure, printing and distribution.

Creating an extraordinary hotel feeling

Nordic Choice Hotels / Loyalty boost / High ranked Club Members
About Nordic Choice Hotels
Nordic Choice Club is one of the largest loyalty programs in Scandinavia. In order to create an even stronger desire and commitment among their members to spend earned bonus points, Content + Partner was commissioned to create a new editorial concept.
Content + Partners involvement

Content + Partner created a brand new editorial magazine concept called Nights. The concept Nights first emerged as a multilingual postal magazine, where we put a large emphasis on telling numerous own fantastic stories through their members of staff, hotels, restaurants and build a up knowledge hub of inspiration and fact. Subsequently, much of the editorial content was then utilized for Nordic Choice Hotel’s own digital and paid media channels, i.e. blog posts, newsletters, films and occasionally script-writing for their events.

In Nordic Choice Hotel’s own surveys, the experience of Nights’es editorial concept and its content was ranked as highly as owner Petter A. Stordalen’s most successful hotel in Scandinavia.

Activities

Creation of a Scandinavian editorial magazine concept, film concept and creation, editorial direction and production, interviews and portraits, imagery, photography, art and creative direction, script work, media bank structure, printing and distribution.

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7, 114 53, Stockholm Sweden

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7    114 53    Stockholm    Sweden