Finding strengths in heritage, craft and artistry

Editorial brand voice development and content production

About Kasthall

The Swedish brand Kasthall is one of the most venerable producers of premium rugs and textile flooring companies in the world. The brand was established in 1889 and all production is carried out at the original factory located in Kinna in western Sweden. Kasthall is a real national treasure, with a wonderfully authentic and unique history.

Content + Partner’s involvement

In 2018, Content + Partner was tasked to develop a new content and storytelling platform to revitalize the brand’s unique values and ethos, taking all its multiple target audiences around the world into consideration. This resulted in an editorial content platform supporting all internal content production in order to educate and activate the needs of both their global B2C and multilayer B2B target audiences, e.g. interior designers and architects.

The first step involved developing a framework to highlight the most important focus and subject areas for all future communication for their multiple target audiences and media channels.

In step two, Content + Partner created a multi-channel editorial platform called ”Kasthall in Focus”, adaptable to a range of future formats including both digital platforms and analogue activation. We created a concept and communication strategy that would improve understanding of the brand’s unique attributes among the various target audiences, and make them choose Kasthall products for the right reasons, i.e. as market leaders due to their design, innovative production methods, flexibility and commitment to sustainability.

Activities

Persona development, content strategy, storytelling concept for multi-channel communication, editorial direction, content production, interviews, imagery and photography for digital marketing activities (e.g. email newsletters and social media).

Finding strengths in heritage, craft and artistry

Editorial Brand Voice

About Kasthall

The Swedish brand Kasthall is one of the most venerable producers of premium rugs and textile flooring companies in the world. The brand was established in 1889 and all production is carried out at the original factory located in Kinna in western Sweden. Kasthall is a real national treasure, with a wonderfully authentic and unique history.

Content + Partner’s involvement
In 2018, Content + Partner was tasked to develop a new content and storytelling platform to revitalize the brand’s unique values and ethos, taking all its multiple target audiences around the world into consideration. This resulted in an editorial content platform supporting all internal content production in order to educate and activate the needs of both their global B2C and multilayer B2B target audiences, e.g. interior designers and architects. The first step involved developing a framework to highlight the most important focus and subject areas for all future communication for their multiple target audiences and media channels. In step two, Content + Partner created a multi-channel editorial platform called ”Kasthall in Focus”, adaptable to a range of future formats including both digital platforms and analogue activation. We created a concept and communication strategy that would improve understanding of the brand’s unique attributes among the various target audiences, and make them choose Kasthall products for the right reasons, i.e. as market leaders due to their design, innovative production methods, flexibility and commitment to sustainability.
Activities
Persona development, content strategy, storytelling concept for multi-channel communication, editorial direction and production, interviews, imagery, photography, editorial concept, creative direction, and content production for digital marketing activities (e.g. email newsletters and social media).

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7, 114 53, Stockholm Sweden

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7    114 53    Stockholm    Sweden