Transformation for a curious and trendy audience

Editorial direction / Magazine remake / Editorial staff resourcing

 

About Frisörföretagarna

Frisörföretagarna is an industry and employer organisation with approximately 5,500 member companies throughout Sweden. The organisation works to safeguard the members’ interests, and to influence, develop and facilitate in the industry at large.

Content + Partner’s involvement

The overall task for Content + Partner was to continue to build on Frisörföretagarna’s  strong long-term reputation as the voice and thought leader of the Swedish hairdressing industry. This involved supporting their in-house team and editorial hub to nurture better business conduct and provide knowledge, motivation, inspiration, trends and important facts, something that is essential within an industry almost entirely consisting of small businesses.

The assignment was an interim contract, divided into three tasks. The first was to temporarily take responsibility for preserving and producing their existing magazine, “Frisör”.

The second task was to manage the interim appointment of a new freelance editor and content creator to be based in-house at Frisörföretagarna’s office. This person was to take responsibility for all the editorial content for Frisör, as well as PR, social media activities and blog posts.

The third part of the assignment was to eventually lead and oversee the new editorial concept and remake of the new Frisör magazine, launched early spring of 2020. This included developing a new editorial concept idea, its content and form. Most importantly, this editorial content would then also be used in Frisör’s all own digital marketing channels, such as social media, blog posts, email marketing and digital newsletters.

Activities

Editorial direction, content strategy, editorial concept, design concept, magazine production and in-house staffing.

Transformation for a curious and trendy audience

Editorial direction / Magazine remake / Editorial staff resourcing

 

About Frisörföretagarna

Frisörföretagarna is an industry and employer organisation with approximately 5,500 member companies throughout Sweden. The organisation works to safeguard the members’ interests, and to influence, develop and facilitate in the industry at large.

Content + Partner’s involvement

The overall task for Content + Partner was to continue to build on Frisörföretagarna’s  strong long-term reputation as the voice and thought leader of the Swedish hairdressing industry. This involved supporting their in-house team and editorial hub to nurture better business conduct and provide knowledge, motivation, inspiration, trends and important facts, something that is essential within an industry almost entirely consisting of small businesses.

The assignment was an interim contract, divided into three tasks. The first was to temporarily take responsibility for preserving and producing their existing magazine, “Frisör”.

The second task was to manage the interim appointment of a new freelance editor and content creator to be based in-house at Frisörföretagarna’s office. This person was to take responsibility for all the editorial content for Frisör, as well as PR, social media activities and blog posts.

The third part of the assignment was to eventually lead and oversee the new editorial concept and remake of the new Frisör magazine, launched early spring of 2020. This included developing a new editorial concept idea, its content and form. Most importantly, this editorial content would then also be used in Frisör’s all own digital marketing channels, such as social media, blog posts, email marketing and digital newsletters.

Activities

Editorial direction, content strategy, editorial concept, design concept, magazine production and in-house staffing.

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7, 114 53, Stockholm Sweden

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7    114 53    Stockholm    Sweden