Editorial action in an expanding world of platform lifts

Storytelling platform / B2C & B2B partners and clients

About Aritco
The Swedish platform-lift manufacturer Aritco (owned by Latour investment group) is a global market leader within the home lifts (B2C) and public lifts (B2B) segments.
Content + Partners involvement

In order to create a new, updated and congruent editorial voice to guide all future digital and analogue communication activities with Aritcos multiple target audiences, Content + Partner was initially tasked to develop a new storytelling framework in 2019.
We created an editorial communication platform to enable a clear content strategy, as well as structure and support for all future production of content. Through a range of workshops and content strategy development stages reflecting both Aritco’s brand and business plan, Content + Partner developed a framework to identify the most important focus and subject areas for all future communication, regardless of the target audience and media channel.

In addition, Content + Partner became responsible for the new editorial concept, a magalogue called “Tech & Design”. This biannual publication trialled the new storytelling framework for the first time in 2019/2020. The print version was created in seven languages and is still one of its key marketing tools at trade fairs, events, in stores and in reseller showrooms all over the world. The next edition is being launched during autumn 2020. Much of the editorial content is also used in Aritco’s own digital marketing channels, such as social media, blog posts, digital newsletters and films.

Activities

Content strategy, Editorial Content strategy, editorial platform, editorial magazine concept, editorial direction, editorial article production, interviews, imagery and photography.

Editorial action in an expanding world of platform lifts

Storytelling platform / B2C & B2B partners and clients

About Aritco

The Swedish platform lift manufacturer Aritco (owned by the Latour investment group) is a global market leader within the home lifts (B2C) and public lifts (B2B) segments. In order to create a new, updated and congruent editorial voice to guide all future digital and analogue communication activities with their multiple target audiences, Content + Partner was initially tasked to develop a new storytelling framework in 2019.

Content + Partner’s involvement

We created an editorial communication platform to enable a clear content strategy, as well as structure and support for all future production of content. Through a range of workshops and content strategy development stages reflecting both Aritco’s brand and business plan, Content + Partner developed a framework to identify the most important focus and subject areas for all their future communication, regardless of the target audience and media channel.

In addition, Content + Partner became responsible for the new editorial concept, a magalogue called “Tech & Design”. This biannual publication trialled the new storytelling framework for the first time in 2019/2020. The print version was created in seven languages and is still one of its key marketing tools at trade fairs, events, in stores and in reseller showrooms all over the world. The next edition is being launched during autumn 2020. Much of the editorial content is also used in Aritco’s own digital marketing channels, such as social media, blog posts, digital newsletters and films.

Activities

Content strategy, editorial platform, editorial magazine concept, editorial direction, editorial article production, interviews, imagery and photography.

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7, 114 53, Stockholm Sweden

We make stories work

We are a full-service editorial communication partner, working seamlessly across digital, film and print. We work with brands and organisations to future-proof their in-house marketing set-up, establishing authentic brand voices and scale-up content output to help them succeed in the digital world.

Content + Partner

Narvavägen 7    114 53    Stockholm    Sweden